Web Toolkit

5 Easy Ways to Increase Website Traffic


1. Advertise
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

2. Perform On-Page SEO
There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so.

3. Do Content Outreach & Guest Posting
Social media is only one part of the puzzle. You must also get your content in front of new audiences. You’ll discover how to do this (even if you don’t have hours of extra time to write guest posts after guest posts).

4. Keyword Planner’s Ad Group Ideas
Although initially intended for bidding purposes, Google’s ad group ideas nicely mimic topics and can give you a decent snapshot of the true potential of a given group. Don’t rely on the average monthly searches, though—use the same process mentioned above to build on Google’s initial research to get a more accurate snapshot.

5. Speed Up Your Page
It’s alright.

I’ve seen that blank look on your face before.

Let me explain:

Website speed is an important factor in Google’s algorithms, your conversion rate and how much money you make.

If your site is slow, you’re going to rank lower. That’s just a fact nowadays.

Plus, if your site is slow to load, readers are going to bounce. And if they’re not reading your content or enjoying your site, they aren’t talking about you.

And if they’re not talking about you…you lose.

This is one of the simplest ways to boost your traffic with zero marketing. If you have your SEO in place, and some solid content behind you, you can’t lose now.

So how do you speed your site up?

That’s down to your site, I’m afraid. I can’t be specific. But, what can be specific is Google Page Speed Insights.

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